It's our mission to move the dial and ensure healthtech products are built with the right direction, AI expertise, content design and data foundations to drive real engagement and impact.
Why us?
Strategy
We're rooted in defining the 'why' before product development begins. From overall direction through to prototyping, testing and revenue models - we ladder your organisational strategy into clear product goals and measurable outcomes.
Impact
We understand that ROI is only part of the picture. Changing behaviours and creating real-world health impact is equally important - which is why data, measurement and human outcomes sit at the heart of everything we do.
Health
We have deep experience in digital health and AI-powered products. We navigate regulations, ethics, accuracy issues and guardrails - keeping humans in the loop and ensuring AI is applied responsibly across clinical and wellbeing contexts.
We are
Innovators, Makers, Collaborators & Creators
We're a small team of experts across the globe. We come from startups, not-for-profits, consulting, design and technology backgrounds and are united in our belief that healthtech products need to be reimagined through product direction, AI expertise, health content design and measurable data impact.
Suf Patel
Lisande Dingjan
Jay Bhadresha
Philippe Auriach
Timothée Alby
Pete Morley
Gareth Morrison
Sandy Purewal