Movember: Family Man

Family Man is a free, online interactive resource for parents who are struggling with a misbehaving child.


Fathers of children 2 to 8 with behavioral issues are not engaging in existing parenting programs, currently only 1 in 5 people that partake in parenting programs are men. 


A father-first, parenting program aimed at not only fathers but the whole family. 

What we did

  • Problem definition
  • Competitor analysis
  • Brand discovery
  • Product development (Agile Scrum)
  • Product iterations


Over 600k users to date with a course completion rate of over 25%

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