Movember: Family Man
Family Man is a free, online interactive resource for parents who are struggling with a misbehaving child.
Problem
Fathers of children 2 to 8 with behavioral issues are not engaging in existing parenting programs, currently only 1 in 5 people that partake in parenting programs are men.
Solution
A father-first, parenting program aimed at not only fathers but the whole family.
What we did
- Problem definition
- Competitor analysis
- Brand discovery
- Product development (Agile Scrum)
- Product iterations
Outcomes
Over 600k users to date with a course completion rate of over 25%
Orbit29 has been instrumental in helping us improve our operations and how we manage our products, so we’re very impressed with the leadership they brought to the partnership.
Sam Gledhill
Digital Health Global Director
No items found.
Explore other projects
%20(1).jpg)
%20(1).jpg)
