Reframe: Product Design

Bespoke clinical, emotional and practical support for people diagnosed with or caring for a loved one with cancer


Giving all employees access to information to make informed decisions about their health, aiming to reduce people’s cancer risk and catch cancer earlier.


Supporting your people, aiming to achieve better outcomes and faster access to care for cancer patients. Helping businesses meet their legal responsibilities and navigate cancer sensitively.

What we did

  • Problem definition
  • Market size research
  • UX research (interviews)
  • UX testing
  • UI design
  • Brand discovery
  • Product iterations


The result is a useful product design that helps to support as many people as possible through cancer. Clear design guidelines for further development.

We look forward to continuing partnering with Orbit29 and would highly recommend them to others.

Thomas Smith
Product Manager
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